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Author: Rachael Dowling

28 Mar 2019

What The Heck Is A Brand Analysis

My 5 Year Old Kid: “Mom. What are you doing?” Me: “Well, I’m looking a business. I’m going to tell them what I see that needs to be fixed.” My 5 Year Old Kid: “Oh. That’s mean.” I seriously hope my job doesn’t sound mean! But maybe from the eyes of a 5-year-old, it probably

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28 Mar 2019

A Style Guide For Guys – Branding

Getting ready for a branding session is no small feat… One of the most important things is choosing your wardrobe. Well this might sound simple enough. But I could leave you standing in the middle of a department store feeling overwhelmed. Or you might be searching through your closet and find nothing that “sparks joy.” 

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25 Mar 2019

2019 MARKETING TRENDS YOU’RE STILL NOT USING

We’re already a few months into 2019… And I’m still seeing businesses not using marketing trends to their full potential. If you still haven’t started using these trends. You need to. Here’s where we suggest you start.  360 Video – While video already catches the attention of users on social media platforms such as Facebook

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17 Mar 2019

FALSE: Work-Life. Balance.

“If you focus, and organize things, having a work-life balance is obtainable”. To be said in a snotty tone… “If you focus, and organize things, having a work-life balance is obtainable”. Good gravy. I’m so sick of hearing that. If you’ve ever actually sat down and talked with a business owner, you’ll see that’s your

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17 Mar 2019

What to Post in 5 Easy Steps

There’s nothing worse than staring at a blank screen trying to figure out what to post. Well, actually, not posting it all is even worse. I’m gonna break down what you need to do to make posting easy, simple, and streamlined! Let’s jump in! Pick 5 categories. Repeat. “What? Ummmm… I came here for you

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17 Mar 2019

How To Brand Your Business This Weekend

I’m gonna give you the quick crash course: How to Brand Your Business This Weekend. Buckle up, sweetie. You’re mind is gonna explode. 1. Mission/Slogan – I’m really surprised how many businesses I find that do not have a mission or a slogan. Why are you even in business? What is the purpose or reason

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