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28 Mar 2019

What The Heck Is A Brand Analysis

My 5 Year Old Kid: “Mom. What are you doing?”

Me: “Well, I’m looking a business. I’m going to tell them what I see that needs to be fixed.”

My 5 Year Old Kid: “Oh. That’s mean.”

I seriously hope my job doesn’t sound mean! But maybe from the eyes of a 5-year-old, it probably sounds harsh.

In reality, it’s so good to take a step back from your business and analyze things. I totally get it. This business is your baby and you put your heart and soul into it.

You’ve done everything from creating a logo, building a website, and showcasing your products to the best of your ability. And now here I am. Walking into your business. Laying things out on the table for you with a fancy slideshow. Not only is that scary… But it’s intimidating.

So I’m going to share my secrets and tell you exactly what to expect during a brand analysis. 

We start out by looking at what your competition is doing. I’ll pull up their website, social media pages, you name it! There’s no sense in moving forward until we have an established sense of where you lie in the grand scheme of things. I like to think of it this way…

If your brand is the Coca-Cola of what you do, who is your Pepsi? Who is giving you the most competition?

After taking a peek at the competition, we re-focus back on your business. Most of the time I see companies who just need a facelift. You probably have a website but it might have been made 10 years ago. Things have definitely changed since then… Heck, things have changed in the last year!

We’ll also take a look at your logo to see if it’s properly representing your brand. And I know I’ve talked about this a lot, but 80% of people can recognize the brand based on colors alone. People can also recognize a brand based on the font. It’s probably not something you’ve ever thought about, but things like this run through my mind all day. Don’t believe me? Check out this article I wrote on branding and the psychology of color.

Lastly, we will take a look at your social media sites. What are you’re using compared to what your competition is using? One of the biggest issues, when I analyze a business, is that the content doesn’t change based on the platform. Things that you post on Facebook might apply to a really wide range of ages and audiences. But if you’re trying to post the same things on LinkedIn, you’re going to fail quickly. Why? LinkedIn really specializes in business to business connections. So unless your marketing strategy involves business to business, no one’s going to care. Platforms like Instagram and IGTV are great for letting people into your world and showing new ideas. Not only that, but users on Instagram and IGTV are more engaged. 

 At the end of the day, Chris and I are all about “Community over Competition.” That’s truly why Ipseity360 was created in the first place. So even if you don’t change anything from the brand analysis of your business… our goal is that everyone would walk away with free education.

We would love to sit down and chat with you too! I promise to smile and giggle a lot… so when I tell you how crappy your website looks you won’t be offended. *wink wink* 

Send us a message and would love to set up a custom brand analysis with you! Or, if you want to hear our awesome voicemail, contact us by phone: 833-IPSEITY 


rachael

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